thinking Packages

Let’s distill your expertise into a legacy that lasts.

I offer thought partnership for experts 

Needed: at least 4 years of direct experience in your field. 

With thinking work, we refine ideas and create frameworks, outlines, course material, and more. Thinking work can fold directly into your business fast.

Thought partner Alex Hughes Capell wearing dark sweater and glasses.

Together, we focus your brilliance into something precise and profound—something that separates your real expertise from the noise.

How I Can Help You Think More Clearly

Nearly all of the difference between a fair book (course, framework) and an excellent one happens before the first word gets written. This is that work, on its own.

No. 1

The Seed Call

$850

★ ★ ★ ★ ★

"[With the seed call,] you really helped me see the overall concept as a viable, marketable offer, not just a creative endeavor for me. You asked questions that I never would have thought of, and brought back insight into the industry and market I hadn't considered. That's invaluable, and gave me a solid place to build from. Thanks so much!"

— Sara Strese, Identity Reader & Designer, Known Ground

Together, we refine your idea into something tangible.

This offer can be used to define your vision for a project you’re working on independently, or solidify the direction for us collaborating together.

  • This is the front door of working with me and how I start most projects

  • We find the real idea; it’s often not the one you came in with

  • You leave with it named, and with the strongest path forward

No. 2

Framework Development

$1,200-$1,800 depending on scope

In years as a ghostwriter, it’s the framework development that clients are most thrilled with as part of writing their books.

They’ve gone on to use ideas in courses, consulting, presentations, and other IP. Now, I offer this as a standalone service. (Honestly, the ideas are my favorite!)

We’ll clarify your signature way of working into something memorable and transformative.

  • You have a week to complete a form designed to make you think about your experience in the field and narrow down your theme.

  • We get on the phone for a two-hour session (up to 3, one per week) where I ask questions and help you distill your framework from what you know

  • You do research and thinking homework between sessions

  • We build the framework on the call

  • You walk away with a 1- to 3-page written framework of owned intellectual property

No. 3

A Detailed Outline of Your Book, Course, or Other Idea

$6,000 to $7,000 for a book; ask for other projects

★ ★ ★ ★ ★

"Alex is an expert at untangling ideas and extracting the core point that makes an impact. She brought clarity and focus to my widespread thoughts. Working with her was a pleasure."

— Alexandra Mack, Principal, Alchymyx LLC

  • The heavy-lifting thought work that goes into fleshing out your idea to its full weight

  • We have weekly calls for about 4 to 6 weeks

  • I ask you the hard questions to work out your vision

  • Because of this deep, foundational work, you don’t get bogged down in endless rounds of revision later

Evidence of my reliability

  • A five-time Penguin-published author in my own right and a named co-writer on a book sold at auction

  • 15+ years of publishing experience

  • 20+ books ghostwritten

  • Deep fluency in tech, neuroscience, emotional intelligence, human-centered business and culture

  • An unusual willingness to think with my clients until we make something extraordinary

Client testimonials

Alex Hughes Capell smiling and wearing dark purple sweater and glasses.

Ready to do the thinking at the foundation of your work?