Coaching Packages

When your book (or your business) is stuck, this is how we get it back on track.

Don’t need a writer? I also partner with select clients as a strategist, editor, or publisher for your body of work.

Coach, ghostwriter, and thought parter Alex Hughes Capell sitting on chair and wearing a blazer.

You need an editor-coach who can see the forest and the trees. 

Some of the neurodivergent thinkers (ADHD, autism, anxiety), tech executives, CEOs, coaches, and consultants I work with prefer to do their own writing. (I get it, it’s incredibly satisfying.)

But when they get stuck, need strategic and fresh eyes, or want help getting their book into the world, they call me.

How it works: Book Coaching | Business Coaching | Editing | Publishing

No. 1

Book Coaching

Structure, accountability, and feedback for writing.

  • I hold the standard on the days you'd rather not. Kindly, but I do hold it

  • I’ll help you create a detailed outline, give you steady feedback and pointers

  • I support both fiction and nonfiction

  • Together, we overcome emotional overwhelm and struggle

Starting at $1,250/mo

No. 2

Business coaching for neurodivergent (ADHD, autism, anxiety) people

I work with a small number of neurodivergent solopreneurs who have something real to sell and no clear way to say what it is.

  • I’ll help you get unstuck

  • We will build offers 

  • We’ll leverage content to build your coaching, consulting, or thought leadership business.

Starting at $1,250/mo

In one case, we turned three years of overwork and scattered brilliance into a clear voice, named frameworks, a refocused webpage, and a business offer ready to launch — in under six weeks!

No. 3

Editing

I edit to support your vision and shape your book into its best self.

  • We will dig deep so I understand your vision for your project 

  • I do a detailed read of your project and suggest fixes in line with your vision

  • I’m available for up to two calls afterwards to help you revise to your goals

Starting at $0.07/word for developmental editing

No. 4

Publishing

Most people think the manuscript is the product. It isn't, and knowing the difference is most of what I bring. Your publication journey is unique, but I support all three possible paths.

And I help you find the right one for you. 

  • I can help you self-publish your book, using the same process that has been highly successful for many authors

  • For those who want the name of a publisher on their book, with the certainty and control of a relationship with a hybrid publisher, I can recommend reputable firms

  • For traditional publishing, I write queries and book proposals that get attention

  • I help you develop your ideas with the Seed Call

Starting at $10k for self pub, $10k-$15k proposals

It turns out, I’m pretty trustworthy

  • A five-time Penguin-published author in my own right and a named co-writer on a book sold at auction

  • 15+ years of publishing experience

  • 20+ books ghostwritten

  • Deep fluency in tech, neuroscience, emotional intelligence, human-centered business and culture

  • I do the thinking with my clients — not just the writing for them

Client testimonials

Alex Hughes Capell smiling and wearing dark purple sweater and glasses.

Ready to dive deep on coaching?