Published & Heard:
A book and podcast, built entirely from your conversations
The one thing AI cannot fake for you: your story.
You've spent a decade building expertise that justifies premium prices.
But in a world flooded with AI-generated content, credentials alone don't close deals anymore. A book and podcast — built entirely from your words — prove what no prompt can manufacture: that you are the real thing.
The Challenge
Your buyers are more skeptical than ever — and they should be.
Anyone can now publish a LinkedIn post, fire off a newsletter, or assemble a “thought leadership” PDF using AI. But that means we are inundated with shallow content when we crave true depth.
Executives, consultants, and business owners commanding high-ticket prices need authority avenues that cannot be faked — content that shows a real human with real client stories, a real framework, and real command of their subject.
A book and a podcast, done right, provide true connection. The problem is that writing a book and launching a podcast can each be full-time jobs. Until now.
The Offer
You talk. We build everything else.
This Published & Heard Package is a turnkey authority package for experienced professionals who can speak knowledgeably off the cuff — but don't have nine months to sit down and write. You show up to 10 to 13 ninety minute conversations once per week. We capture your thinking, craft your framework, and transform those conversations into a professionally published book and a story-driven podcast — complete with cover art, distribution, promotion, and everything in between.
A few months later, you have long-term proof of your expertise: a targeted book distributed on Amazon, Barnes & Noble, and Apple iBooks under your own imprint, and a polished podcast drawing new audiences to your point of view — even while you sleep.
Is This for You?
The right fit is specific by design.
This isn't for everyone. The end product is only as powerful as the expertise going into it — which is exactly why we're selective.
You’re a great fit if:
You're a consultant, executive, or run a business of 50+ people
You've been deep in your field for 8+ years
You have real client stories you're willing to share
You can think on your feet and hold a conversation
You have a clear idea for a book / podcast
You need to justify premium prices or accelerate trust
You want to shortcut building an audience or platform
Not the right fit if:
You're early in your career and still building your methodology
You struggle to articulate ideas under light questioning
You don’t know exactly what have to say
You prefer writing to conversation as your primary medium
You're not willing to show up consistently for 4–5 months + revision
You want a ghostwritten book with no audio strategy
The Challenge
Nine months from first call to published.
1
Strategy and positioning
We align on your audience, your book's unique space in the market, and an audio strategy that works alongside it. Up to 8 hours of framework and thought-leadership development included.
2
Weekly interview calls
10 to 13 ninety minute calls, once per week. You talk about your expertise, your methods, and your client experiences. We guide the conversation and do all the production.
3
Production and editing
An Amazon-bestselling ghostwriter shapes your interviews into a polished book manuscript of up to 45,000 words, written entirely from your conversation. Your podcast episodes — story-crafted, 30–45 minutes each — are mixed and mastered by an award-winning podcast producer.
4
Launch and distribution
Your book goes live across every major platform under your own imprint. Your podcast is listed in every major directory with hosted audio, embedded player, cover art, and a fully written show webpage.
5
Promotional assets in hand
Walk away with four promotion packages per podcast episode (two social assets and captions, newsletter copy, and web article) plus LinkedIn content, book graphics, and a micro-topic list for ongoing content.
What You Receive
Every asset. Nothing left to figure out.
The Book:
Audience strategy + persona with custom CTA
Detailed outline and market positioning
Up to 45,000-word manuscript by a bestselling ghostwriter
Collaborative framework development
Book sales copy and cover design
Distribution: Amazon, B&N, Apple iBooks, library systems
Your own imprint
4 pieces of LinkedIn content from the book
Micro-topic list for short-form video and blog
4 book promotion graphics with quotes and cover
The Podcast:
Audio strategy aligned with the book
8 story-crafted audio episodes (30–45 min each)
Show description, show intro and outro copy
Music selection and licensing
IAB-certified hosting + directory listings
Cover art design
Mixed trailer
Show webpage copy with listener value props
Embeddable audio player for your website
4 promotional assets per episode (two video social assets and captions, newsletter copy, and web article)
SEO optimization throughout
2-month season podcast
What You Receive
One price. Complete execution.
Two collaborative strategists: One bestselling ghostwriter and one award-winning podcast producer and marketer.
$56k
All-in. No hidden fees. Includes a book of up to 45,000 words, strategic podcast setup, 8 produced episodes, and 4 promotional packages per episode. Two senior strategists on positioning, framework, and audience targeting — up to 4 hours of dedicated thought-leadership development included.
$6,000 down payment required.
Ready to Begin?
Let’s start the conversation.
Email us both at ahugheswriter@gmail.com and kasey@tealhatcomms.com.
Applications are reviewed for fit. Not every engagement is accepted.